Lubbock’s Wig Trend nationally recognized for 25 years of care to cancer patients

Lubbock's Wig Trend recognized for 25 years of care to cancer patients

LUBBOCK, TX (KCBD) - Wig Trend Salons is not only celebrating 50 years of business in downtown Lubbock but also recent recognition for volunteering 25 of those years in service of those seeking cancer treatment and in the Look Good Feel Better program, a collaboration of the Look Good Feel Better Foundation, the American Cancer Society, and the Professional Beauty Association.

Look Good Feel Better works with licensed salons and industry professionals to provide free educational services to patients to help them learn about makeup and ways to improve their look while seeking cancer treatment.

Wig Trend staff member Daniela Hernandez-Salas was the first in their business to volunteer with Look Good Feel Better.

“The very first time you help someone draw their eyebrows on for the first time, and this was something I was fairly new at too, it changes your life,” Hernandez-Salas said. “It changes you because you see them changing right before you. That boost of confidence, it’s priceless.”

Over the 25 years Daniela worked her way through the program to become a leader in Texas, going around the state teaching volunteers how to provide exceptional service. In 2017, Daniela was given the State and National Sunrise Award through Look Good Feel Better.

Daniela Hernandez-Salas honored for service to Look Good Feel Better program (Source: KCBD)
Daniela Hernandez-Salas honored for service to Look Good Feel Better program (Source: KCBD)

“Our customer service is something we pride ourselves in,” Hernandez-Salas said. “To be able to feel the passion when you are helping someone, and I really do feel that our entire staff feels that way, you can feel the comfort in the patient and the customer, whatever setting we are in. You can feel their comfort. For us that’s very, very important for them to feel comfortable.”

Honesty Carrasco is one of the patients Daniela has helped. In 2014, at the age of 26 she was diagnosed with a rare form of Carcinoma after doctors discovered a tumor in her liver.

“They were like your cancer is so aggressive you need to start chemo right away,” Carrasco said. “Well, in doing so my hair started falling out, my eyebrows, everything just went.”

When she started chemo at University Medical Center, she learned about Look Good Feel Better class and met Daniela.

Honesty Carrasco tries on a new wig, aided by Daniela Hernandez-Salas at Wig Trend Salons in downtown Lubbock (Source: KCBD)
Honesty Carrasco tries on a new wig, aided by Daniela Hernandez-Salas at Wig Trend Salons in downtown Lubbock (Source: KCBD)

“They were able to show me little techniques on how to do my eyebrows, how to wear wigs, to make yourself feel better, because going through this like I’ve been doing this for 4 years, I wouldn’t have been able to do that a year ago because I was too scared,” Carrasco said. “I was timid.”

Hernandez-Salas' entire family at Wig Trend is now part of the program, going above and beyond to help the patients and their pursuit to feel better.

“Whether you are looking for beauty help in hair loss situations, whether it’s medical or fashion, you have good days and you have bad days,” Hernandez-Salas said. “We have to be able to meet them where they are at. It may take the first session we work with them or it may be a second session. We all continue to educate ourselves to grow our, to perfect our craft if you will, our art, so that’s been a big blessing too.”

But to the cancer patients, the program volunteers are their blessing.

“These people didn’t know who I was,” Carrasco said. “They didn’t have to take the time to help me feel better or help me try on this wig or that wig or find something to make me feel me again, and they did. Even with the program, the Look Good Feel Better, they helped me create me again. They helped me to learn how to do my eyebrows. I had a blank face and they helped me draw on my expressions again. To be able to do that, it’s life changing. It really is. You can just come from the rock bottom and bring you up, lift your spirits again. I appreciate Daniela everyday for that.”

Hernandez-Salas said Look Good Feel Better is always looking for volunteers to help provide this life-changing and free service.

For more information about Look Good Feel Better, click here.

Wig Trend Salons is located at 1012 Broadway in downtown Lubbock.

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