LUBBOCK, TX (KCBD) - A billboard is the talk of the town. An area shooting range put up a political advertisement and if you drive on the Slaton Highway, you've probably seen it.
"I've had no regrets," said owner of the Rustic Range Dub Dillard.
Dillard decided he wanted his voice heard and this was the way to do it. "We're just very disturbed. Everyone we've talked to is just very disturbed about the way things are going," he said.
So the targets of Dillard's billboard are Senate Majority Leader Harry Reid, President Barack Obama, and House Speaker Nancy Pelosi. Dillard says he's frustrated with current health care and talks of possible gun regulation reform. "It seems like we have the enemy in the white house," he said.
Since the billboard was put up six weeks ago, Dillard says the response has been great and overwhelmingly in favor. "Only one response we got, the person called and said 'what does billboard this mean' and I thought it was self explanatory," he said.
Buddy Maedgen says he supports the gun range speaking out about their political beliefs. "If they don't get involved and take the lead along with other gun rights organizations, we're going to be sorry that we didn't stand up and speak out and I think what they are doing is very responsible," said Maedgen.
But is this type of advertising effective? Phil Price, President of Price Group Inc, says it can be. "There are a great deal of people in this part of the country that are very conservative and they don't like what is going on in Washington, and they are expressing those views," said Price.
But it all depends how it is presented. "If they had a rifle on it or something like that, that would not be good, but just to put the business's name and it's a legitimate business then it's fine," added Price.
The billboard will stay up through November and Dillard says it cost $2,500, but says he's already had lots of support. "The customers here have been very generous to help pay for the billboard," said Dillard.
Not everyone agrees with the billboard. On our KCBD Facebook page, Amanda writes, "America voted for him and I see none of you all heading to Canada and Mexico to get away."
Martin adds, "I'm willing to bet that Dillard put this up to get exactly this reaction from people. Guess what folks, you all fell for it. Have your opinion and allow others to have theirs."
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