About the Program - KCBD NewsChannel 11 Lubbock

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  • About the Program

    About the Program

    The GO TEXAN program, launched by the Texas Department of Agriculture in 1999, promotes the products, culture and communities of Texas. The easily recognizable mark— a glowing brand in the shape of Texas — taps into Lone Star loyalty, working to persuade the 24 million Texans who shop, dine and travel to choose the state's bounty.
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