NCAA Tournament boosts Lubbock economy - KCBD NewsChannel 11 Lubbock


NCAA Tournament boosts Lubbock economy


LUBBOCK, TX (KCBD) - March Madness is in full swing and people all across the country are tuning in to watch college basketball. Here on the South Plains, you don't have to turn on your television to see some of the games just make your way to the Texas Tech campus. 

Texas Tech is hosting the first and second rounds for the NCAA Women's Basketball Tournament.  Though there may not be any Red Raider victories, for the city the tournament is a win win. It's that time a year again, basketball fans all over work hard to fill out their brackets hoping their favorite team wins.

Despite no Red Raider teams in this year's tournament, Texas Tech still has an important role. Getting a bid to host the tournament is a long process that Tech started five years ago. "Our staff members in the arena and the city of Lubbock who have worked hard, real hard for at least two years for two nights of great basketball," says TTU Senior Associate Athletic Director Judi Henry. With the first night already under their belts, game two is on Tuesday with Baylor University taking on South Dakota State.

"It will be a great game and of course the winner now advances on to regionals," says Tina Cheatham with the Division I Women's Basketball Committee.

But no matter who is victorious in this game, the city of Lubbock takes home a win. "They start spending money they brought from their city and spend it in ours and that's a win. If they spend $1 or if they spend $1,000,000 that's going to be a positive effect in Lubbock," says President of the Lubbock Hotel Motel Association Rob Meyers.

Hosting the game not only gives Texas Tech some recognition, but also gives the local economy a boost. "The restaurants see an increase, the gas stations see an increase, South Plains Mall and that's economic impact," said Meyers.   

Impact that is great for the city and Texas Tech. "What is beneficial for us is certainly beneficial for the city and we are fortunate to have a relationship that works hand in hand where people want to succeed together," said Henry.

If you are interested in going to Tuesday's tickets are still available.  The game starts at 8:30 p.m. at the United Spirit Arena, and you can get your tickets at the door for $35.

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