The hotels are booked, restaurants are ready and spirit shops are selling merchandise in record numbers. As NewsChannel 11 first told you on Wednesday, Spirt Shops across town are expecting up to a 30% increase in sales.
"In comparison to the other weekends for home game events this will be a tremendous weekend for us. And if they win, they'll stay with us longer," said Larry Crisler, Texas Tech Gift Store.
It is the same story at restaurants, where managers we talked to say they are stocked up and ready for the big crowds. "It's just huge. UT always brings a good crowd, you know, and the people it brings with them are you know, they'll come out and eat and they're nice," said Shad Hartman, President, Lubbock Restaurant Association.
If you have not booked a hotel room for friends coming in from out of town, you are probably too late. "We're sending people to Plainview and Lamesa and Post, are the closest places that have rooms for this weekend," said Randy Bougher, Vice President, Lubbock Hotel and Motel Association.