NewsChannel 11 adds more news on-air Sunday night - KCBD NewsChannel 11 Lubbock


NewsChannel 11 adds more news on-air Sunday night


LUBBOCK, TX (KCBD) - On Sunday night NewsChannel 11 unveiled its new hour-long newscast.  Viewers will still get all the news weather and sports that they have come to expect inside a 30 minute newscast.  "However, this is an added opportunity to serve viewers with even more content in the second half hour," says NewsChannel 11 News Director Benji Snead.
Many times a TV story is limited to two minutes or less.  Often a TV story is 45 seconds or less.  "This will give us more opportunities to stay with a deserving story," says Executive Producer James Clark.  
"This is part of our continued commitment to add local news to our programming line-up," says General Manager Dan Jackson. NewsChannel 11 added an additional half hour to the Daybreak Today morning show last year.  "At a time in our industry when others are reducing staff and resources, we continue to grow our news distribution on the air, on-line, and to mobile devices." says Jackson.

All other NewsChannel 11 newscasts remain the same length as before.  Only the Sunday 10 p.m. has expanded in this current change. For Your Cell Phone
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