It's one of the busiest shopping days of the year and South Plains Mall was no exception. It's been the weakest holiday season in 30 years for retailers, but Lubbock’s economy doesn't follow the national trend, numbers here are still strong.
Discounts, bargains, and sales: three keywords that bring shoppers out by the hundreds on this day after Christmas. It’s of course challenging to find the perfect parking space but the lot outside is a little deceiving because once your inside it's not too bad. Traffic has been steady at South Plains Mall all day. During the early morning hours it's was really busy, then things slowed down, only to pick back up in the late afternoon. So what makes all these people come out on the same day?
"I came out to look at the specials, 50% off and clothes and stuff on special."
"We come to do a little shopping, after Christmas shopping."
If you can handle the crowds, the sales could be worth it. 20% off, winter sale, clearance sale, 50% off, it's the deals that bring many out to the mall on the day after Christmas.
"It’s the bargains, day after sales, decorations half off Christmas decorations so it's a good day to get a sale," says Jack Boyster, Senior Property Manager of South Plains Mall.
It’s also a good day to make all your returns and exchanges. "It was easier than most times because there were more people in the stores," said one holiday returner. "It’s good, not as bad as well I thought it'd be a lot worse than it really is," says another holiday returner.
Mall officials have no traffic numbers for this shopping day yet, but they say the holiday shopping season has been a good one, in the four days before Christmas they say more than a quarter of million shoppers walked the mall. "It was a solid season, it wasn't anything exceptional but that's kind of Lubbock’s retail climate, we were solid if not slightly about last year in sales and traffic," Boyster said.
Shoppers were pressured before Christmas with fewer shopping days than usual, but there is a benefit in the end. Since Christmas fell on a Wednesday, another good thing about this end of the holiday shopping season is that these good sales should last throughout the weekend.