KCBD is owned by Raycom Media.
Raycom Media, Inc. was created in 1996 with the purchase of 12 television stations, two radio stations, and a sports marketing, production, events management, and distribution company. Shortly after this first acquisition, Raycom Media quickly acquired two other companies and began an unheard of growth in the media business.
Raycom, an employee-owned company, is now one of the nation's largest broadcasters and currently owns and/or operates 36 television stations in 18 states. Raycom stations cover more than 10.2% of U.S. television households and employ 3500 individuals in full and part-time positions. Raycom Media businesses go beyond just broadcasting and include event management, distribution of syndicated television programming, information systems support, and design and hosting of Alabama's Robert Trent Jones Golf Trail website .
The company, through Raycom Sports, owns and operates the Continental Tire Bowl in Charlotte and two LPGA golf tournaments, as well as produces pre-season NFL football games for non-owned stations. In a partnership, it owns all television and marketing rights to the Atlantic Coast Conference basketball.