The slogan is called "Seal it with a Knot." Keep Lubbock Beautiful, in conjunction with the City of Lubbock, want every citizen to do this. They want you to make sure you tie a knot in plastic bags before you throw them away.
They're hoping by tying a knot in the bags it will keep them from blowing away and into the fields -- particularly floating out of trash trucks and garbage dumpsters.
"We think that it's going to work great. We hope it's going to be one that will grow. We're going to get into the schools. It's just going to be a slogan people will pick up on," said program specialist Karen Murfee.
This campaign starts right now. So if you have plastic bags in your household, tie a knot in them before you throw them away.