50 million Americans are addicted to nicotine, the active ingredient in tobacco. Two-thirds of smokers say they want to quit but they can't. Now, one company is offering smokers a new cigarette called Quest that actually helps them quit smoking in a three step process.
"After about three years development, we're very excited to introduce our revolutionary Quest product. We think the step-down approach of Quest, meaning the Quest 1, 2, and 3 offers a novel way for smokers to step down to a nicotine free environment," says Bennett LeBow, CEO, Vector Tobacco.
Smokers can choose from three varieties of Quest with decreasing levels of nicotine by the time they move up to Quest 3. They're smoking a nicotine-free cigarette, which means they don't need it anymore.
With millions of Americans still hooked on nicotine, the company behind Quest clearly thinks that this product will have broad appeal. For more information, you can ( click here ). Quest 1, 2, and 3 cigarettes are now available in stores that sell cigarettes in New York, New Jersey, Pennsylvania, Ohio, Indiana, Illinois, and Michigan.