Business giant Messer dies at age 79 - KCBD NewsChannel 11 Lubbock


Business giant Messer dies at age 79

LUBBOCK, TX (KCBD) - A giant in the car business across the South Plains and the Panhandle died Wednesday. Gene Messer died early Wednesday evening after a lengthy battle with Parkinson's Disease.

Gene Messer first opened his dealership back in 1976 at 19th and Texas. He died with his son and daughter by his side. Gene Messer was 79.

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