Halloween spending steady in Lubbock, retailers hopeful for next week - KCBD NewsChannel 11 Lubbock

10/23/09

Halloween spending steady in Lubbock, retailers hopeful for next week

By Ann Wyatt Little - bio | email

LUBBOCK, TX (KCBD) - $4.75 billion will be spent on spooks this scary season. That number is down, and the National Retail Federation expects consumers to spend about 15 percent less on Halloween this year compared to last year. That same study finds one in three shoppers say the state of the economy will impact their holiday spending.

"They stretch spider web more this year than compared to last," says Grant Gassaway. His thing is Halloween. For six years he has helped Lubbock cast spells and this year he hopes they aren't on his sales.

"They are more aware of how to stretch every dollar and make make-up last and bring out things from the past and add to it to make a brand new costume," says Gassaway about consumer spending this season.

"Today's trip is all about décor and tomorrow is about getting costumes," says shopper Laura Rodriguez. "I'm going to spend over $100 of $150. I'm going all out," says Rodriguez. She's an exception according to the National Retail Federation. The group predicts consumers will spend about $10 less this year or around $56 during the haunted holiday compared to last year.

For many, Halloween is a holiday where you can be something you wouldn't normally be and escape reality. "Bills are piling up and yea economy not top but it gives them another excuse to spend more frugally and have a good time," says Gassaway.

He says sales are steady and expects a rush of goblins and ghosts in his store next week.

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