LUBBOCK, TX (KCBD) -Breast Cancer Awareness Month is over, but on Sunday Mix 100 and Ashley's Furniture kept the campaign of awareness going in an uplifting effort called Bras Down Broadway.
"I thought it was some kind of a prank of something. You know, college students, but wow," said Luis Romero as he passed a line of bras.
In an effort to raise money and awareness in the fight against Breast Cancer, Mix 100 decided to show off undergarments in an over the top way. "We thought, well this is something we could do in Lubbock that's never been done before," said Mix 100 Program Director, Damon Scott.
All through the month of October the radio station and Ashley's Furniture collected donated bras. "Lots and lots and lots of people brought in bags and bags and bags of these bras," said Doug Eberman with Ashley's Furniture.
Sunday afternoon they strung the donated bras together down Broadway. There were all different colors, sizes and styles from peace signs to polka dots. About 2,400 bras stretched seven blocks from Avenue Q to University. For every bra donated, Ashley Furniture will give $1 to the Susan G. Komen Foundation, and that should give their fundraising efforts a little extra padding.
Two year Breast Cancer survivor Margie Olivarez came out to see the spectacle. She was diagnosed before she even turned 40, and she hopes these efforts will encourage other women of all ages to get mammograms to help with early detection. "For many years, people did not talk about such things as breast cancer, and as you can see here today there is 2,400 bras. If that does not spark that topic of conversation I don't know what will," she said.
Olivarez says her fight with breast cancer was difficult, but ultimately made her a stronger person. "You can win over that battle, and I'm living proof. I'm here today," she said.
So when she walks along the strapping display of support, her cup overfloweth. "I was really moved. To me it's a very symbolic event," said Olivarez.
The Susan G. Komen Foundation isn't the only group that will benefit from Bras Down Broadway. All of the bras will be donated to Women's Protective Services.
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