Kellogg's claims their cereals have immunity boosters - KCBD NewsChannel 11 Lubbock

11/2/09

Kellogg's claims their cereals have immunity boosters

By Kristin Beerman | email

Edited by Jon Bush | email 

LUBBOCK, TX (KCBD) - The newest health claim on cereals is raising eyebrows, most kids love Cocoa Krispies, but now, the cereal maker, Kellogg's has added something to the box to make parents love it too.  The label promises to help "support your child's immunity" with added vitamins and anti-oxidants.  Kellogg's added the immunity claim in May, after Swine-Flu first appeared.

"You can take these same vitamins and minerals and spray them on a pile of sawdust and basically make the same claim that they help boost your child's immunity," said Kelley Brownell, Ph.D., with Yale University.

A San Francisco city attorney has requested all Kellogg's scientific and consumer research to prove it, arguing "at a time when parents are increasingly worried about the spread of the H1N1 virus, it is vitally important that parents receive accurate information about what they can do to protect their children's health."

The FDA is already working on a new food-labeling system that will require food products to base any claims on real science.

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