LUBBOCK, TX – The eyes of Texas and the nation were on the Texas Tech Red Raiders on Saturday night as the 2010 Valero Alamo Bowl matchup between the Red Raiders and the Michigan State drew a 5.6 television rating, making it the most watched bowl game in ESPN history.
The 5.6 television rating translates into 5,553,630 homes. The Valero Alamo Bowl broadcast rating ranked No. 1 among all ESPN bowls and will finish as the seventh highest rating among all bowls across on all networks this season trailing only the five BCS games and the Capital One Bowl.
"Our hats go off to the leadership and strength of character of the coaches and players from Texas Tech and Michigan State," said Derrick Fox, President/CEO of the Valero Alamo Bowl. "These two programs excelled for four hours on Saturday night and provided the capacity crowd in the Alamodome and record number of viewers on ESPN a thoroughly competitive and entertaining game. It's gratifying that fans across the nation again tuned into the Valero Alamo Bowl and delivered tremendous exposure for the City of San Antonio and our game sponsors."
The 2010 Valero Alamo Bowl, which featured Texas Tech's 41-31 victory over Michigan State, was on Saturday, January 2 at 8 p.m. CST and kicked off in front of 64,757 fans which ranks sixth all-time in Alamo Bowl history.
An estimated 40,500 fans from outside of San Antonio attended this year's Valero Alamo Bowl resulting in a direct economic impact of $26 million.