After 10 weeks and over 350,000 votes at kcbd.com, the Cotton Center Elk beat out 65 other mascots to win Mascot Mania.
NewsChannel 11 General Manager Dan Jackson tells you how a State Championship doubles as a lesson for us all.
Governor Rick Perry says the state's gain of four new seats in Congress shows Texas remains the best place in the nation for business and for raising a family.
High School Football Rudy Awards announce the nation's top 50 most inspirational players including Reid Layton of Seminole, Texas. $25,000 in college scholarships will be awarded to final four.
The holiday season is when some people make time to be with family and loved ones, but for the Texas Department of Public Safety, it's the time to increase patrols targeting driving while intoxicated (DWI) violators in high risk locations.
Around 1,700 families received a Christmas food box from the South Plains Food Bank on Tuesday.
A Lubbock man is now behind bars after being accused of molesting his adopted children for seven years.
According to the police report, 40-year-old Ronnie Craig Lance of Wolfforth admitted to investigators that he downloaded and viewed child pornography.
There are new details in Sunday's murder where police found 52-year-old Brian Brinson shot to death in his car near 24th Place and Avenue L.
Ten non-profit organizations received $5,000 each from the City Bank Community Rewards Program.
A warrant has been issued for a Lubbock man accused of sexually assaulting a family member under the age of 18 over a period of three years.
P.E.T.E Project (Positive Effort Towards Education)
Toys"R"Us® announced that its stores nationwide will remain open for 88 consecutive hours beginning at 6 a.m. on Tuesday, December 21 and continuing through 10 p.m. on Christmas Eve, offering last-minute shoppers every opportunity to find the last minute gift on your list.
The Salvation Army's Angel Tree program will benefit 3,627 children, but this Christmas The Salvation Army had to supply $16,000 in gifts for 800 children whose Angels were not adopted. These 'forgotten' Angels will each receive a $20 gift card to Target.
Now we can one more local county to the list. Monday we got word that Dickens County was added to the state's official burn ban map.
South Plains College gets a warning from the Southern Association of Colleges and Schools. The group is called SACS for short.