Valentine's Day boosts business - KCBD NewsChannel 11 Lubbock

2/14/10

Valentine's Day boosts business

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By Brittany Pieper - bio | email

LUBBOCK, TX (KCBD) - It's known as the day of love, and local business owners love what it does for their bottom line. Americans are expected to spend more than $14-billion on Valentine's this year.

Samuel's Diamonds spent a busy weekend selling to men who hope the make their girlfriends and wives smile. Valentine's sales account for about 1/3 of their yearly business. Despite the tough economy, they brought in about $40,000 since Friday compared to an average $10,000 on a normal weekend. It wasn't their best year ever, but an improvement from last year which they hope means a turn in the economy.

"Last year was a little slow. This year has picked up a lot and improved," said Sales Associate Sylvia Lara. 

Town South Floral also saw an increase in sales compared to last year.

"Our sales were up 15% this year," said Owner Erin Swann. The flower shop delivered about 500 arrangements last week, which accounts for about 15 to 20% of their business throughout the year.

"We do rely heavily on Valentine's Day and Mother's Day to kind of get us through the rest of the year," said Swann. 

Lovers packed restaurants like Stella's where couples enjoyed live music and a special valentine's menu, and the restaurant enjoyed the boost in business.

"It's nice to see how people just forget about what's going on in the outside world, and just concentrate on each other," said Stella's owner, Billy Rizzo. 

The National Retail Federation says the men are the big spenders on this holiday. They outspend women 2 to 1.

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