LUBBOCK, TX (KCBD) - Someone once said "big thinking precedes great achievement," and this couldn't be truer than with KCBD NewsChannel 11's B.U.S.T campaign. It's an effort that started with big thinking of sports director Pete Christy.
Pete saw the tragic story of Alex Brown who was killed in a car accident last year. Sadly, she was texting behind the wheel and she was not wearing a seatbelt.
Now, B.U.S.T. has become a statewide campaign with one message: Buckle Up and Stop Texting. So far, more than 7,000 people have signed the official pledge form to do just that. And today the B.U.S.T. program was honored at the 2010 women in communication celebrity luncheon for its outstanding public safety message.
Consider this, if you haven't already, help us honor the memory of Alex Brown and take the bust pledge. You can print one out, sign it and mail it to the station.
Congratulations to Pete Christy on his efforts so far. Thanks to his big thinking, the message might just sink in and save lives.
We want to know what you think. Voice your opinion by e-mailing us at firstname.lastname@example.org or write us at:
KCBD-TV Attn: Consider This
5600 Avenue A
Lubbock, TX 79404
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B.U.S.T. Pledge Form - Buckle Up & Stop Texting
If you want to pledge to wear your seatbelt and not text while you drive, print out the B.U.S.T. Pledge form here.