More than 1 million new cases of skin cancer will be diagnosed in the U.S. this year, and the American Cancer Society adds that it kills nearly 10,000 people every year.
So, this week, a newly formed group, called the Sun Safety Alliance, is launching a campaign to encourage more sunscreen, and less time in the sun, especially in kids. This is a result of a study of more than 1,600 people that finds regular use of sun protection helps prevent the development of skin lesions known as solar keratoses or SK's.
It's estimated that people who develop SK's have three to 12 times the risk of getting skin cancer. And that study is in the Archives of Dermatology. It also says that those who used sunscreen were much less likely to develop the lesions compared to those who didn't use protection.