New report shows which gender has more food cravings - KCBD NewsChannel 11 Lubbock

5/30/10

New report shows which gender has more food cravings

By Karin McCay – email

Edited By Jon Bush – email

LUBBOCK, TX (KCBD) – Who do you think craves certain foods more, men or women?  A report in Scientific American reveals that gender does play a big role in that.

Researchers used brain scans to measure brain activity in men and women who were really hungry and then exposed them to the sight and smell of their favorite foods. When told to ignore the cravings and think of something else, researchers could see that men had less activity in the part of the brain that controls hunger and desire.

For women, that part of the brain was still very active if they could see or smell their favorite food, no matter what you told them to think about.

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