Cigarette makers required to change packaging - KCBD NewsChannel 11 Lubbock


Cigarette makers required to change packaging


By Ben Lawson  - bio | email

LUBBOCK, TX (KCBD) - Starting Tuesday, cigarette makers can't use labels such as "medium" or "light". It's a change enacted by the FDA.

The FDA only recently got the authority to regulate tobacco.  That came last summer with a bill signed by President Obama.

Many companies have already switched out their packaging. Now, they're using colors instead of phrases. For instance, Marlboro Lights are now, Marlboro Golds, and Camel Lights, are called Camel Blues.

The FDA says the change will help change the perception that cigarettes labeled "light" or something different are better for you, but we wanted to find out if folks really think that.

"No sir, I think it's just another ploy to get more people to smoke cigarettes," one man said. 

"Does it make you think it's healthier," KCBD asked.  "No, it doesn't.  It's all the same to me," another woman said. 

Manufacturers say that the descriptions are for taste not health anyway, and the colors will help customers make sure they get what they want.  The crew at Nothing Butt Smokes says most of their customers haven't even noticed the changed, and folks we spoke with say the change probably won't have much of an effect on smokers.

"People are going to smoke their cigarettes when they're stressed or whatever; I'm going to smoke mine, one woman said. 

"I think it will help a little bit, but I think that people who want to smoke will still smoke," another man said. 

The FDA's focus is more on preventing young people from smoking, so the "light" and other labels may have more of an effect on them.

While producers have to stop making the packaging Tuesday, they'll have another month to get rid of what they have already.

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