4th on Broadway to become more eco-friendly - KCBD NewsChannel 11 Lubbock


4th on Broadway to become more eco-friendly


By Ben Lawson  - bio | email

LUBBOCK, TX (KCBD) - The 4th on Broadway festival is becoming more eco-friendly this year with the addition of recycling.  Folks who've come down to the party in the past know there's a lot of trash that comes with it, food containers, cups, and more. The goal this year is to keep part of that trash from going to the landfill.

"We are so excited; we were part of the 4th on Broadway last year. We were in the parade, and we went to the street fair afterwards, and that's what sort of spurred this idea was we just saw all the trash overflowing out of the bins, and we recognized how much of that was actually recyclable," Holly Rand said. 

Rand and Heather Castagna head up Green Queens Curbside Recycling in Lubbock. They're a home grown effort that just started a little more than a year ago.

Now, they're partnering with 4th on Broadway to offer recycling for plastic, aluminum, cardboard, and glass at the three cantinas and street fair dance. They say it's a conservative effort this year, but they hope to grow recycling at the fair in the coming years.

"There are other opportunities for us to continue to grow that relationship and have a larger impact on what's were going to do at the festival, but this year we're going to start small, which is difficult for us, because when we go, we go big," Castagna said. 

Last year, 4th on Broadway generated almost five tons of trash, so the Green Queens estimate that this year they'll be able to keep hundreds of pounds of that out of the landfill.

The Green Queens organization is also partnering with one South Plains' community to help keep recyclables from ending up in the landfill.  They just recently entered into an agreement to provide services for folks in Levelland.

"I think it speaks volumes about a municipality partnering up with a private business entity to provide a service that the citizens want," Castagna said. 

The Green Queens plan to be at the Early Settlers parade and fair next weekend to help folks sign up.  Of course, what's good about recycling is that it keeps items that can be reused out of our area landfills.

Levelland opened a drop-off recycling center about a year ago. They thought they's get about 10-tons of recyclables a year, but they ended up collecting more than 32-tons.

(Click Here) for more information about the Green Queens recycling program.

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