About GO TEXAN - KCBD NewsChannel 11 Lubbock


The GO TEXAN program, launched by the Texas Department of Agriculture in 1999, promotes the products, culture and communities of Texas. The easily recognizable mark— a glowing brand in the shape of Texas — taps into Lone Star loyalty, working to persuade the 24 million Texans who shop, dine and travel to choose the state's bounty.

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