Children's Advocacy Center focuses on courage in new ad campaign - KCBD NewsChannel 11 Lubbock


Children's Advocacy Center focuses on courage in new ad campaign

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LUBBOCK, TX (KCBD) - Starting in Lubbock this week and all across Texas there is a new ad campaign about abused children. The idea is to give you the courage to speak up.

Children's Advocacy Centers across Texas are launching a new campaign called "One with Courage." Here in Lubbock, Executive Director Carmer Aguirre wants people to have the courage to stand up for the kids. "So many that live for years being abused because no one is willing to step forward and say, hey I'm worried about this child."

KCBD NewsChannel 11 found a parent who got help from the center. To protect her child's identity, she asked that we not reveal her identity. "I have a child that was abused and I know the abuser," says the parent.

Aguirre says these cases are becoming the majority, which is why they no longer teach 'stranger danger,' because 90 percent of cases come from someone a child knows, loves and trusts.

"We have taught our children so much about stranger danger, when its not second nature for us to think about relative danger when its someone they know."

The local statistics are scary. "We see anywhere between 900 to 1,000 children a year that we interview. There's only one percent that are abused by a stranger or an unknown," says Aguirre.

That is where the new campaign comes in. According to the center, one in four girls and one in six boys will be sexually abused before their 18th birthday, but only one in ten of them will tell.

"A child cannot fight for himself, therefore all of us need to understand that we have to stand up for them." Public service announcements and billboards will be put up statewide as part of the campaign. Aguirre says if you want more information on the program you can go to their website at

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