TxDOT campaign hopes to prevent drinking & driving - KCBD NewsChannel 11 Lubbock

TxDOT campaign hopes to prevent drinking & driving during football season


By Ann Wyatt Little - bio | email

Lubbock, TX (KCBD) -    The Texas Department of Transportation hopes a new campaign will help prevent accidents on the roadway and it targets drivers in communities with college and professional football teams.

Studies show fans tend to drink more on game days than usual. TxDOT says after looking at the correlation between alcohol and accidents during football season it's too big of an issue to ignore and they hope you find a designated receiver to catch your keys.

It is a popular thing to do in Lubbock and across the state, 83 percent of Texans watch football at their house, a friend's house or at a bar.

"We are not just focusing on people at the game tailgating. We are trying to reach folks who are at home watching with family and friends or who are out at a bar and grille watching with family and friends," said Dianah Ascencio, spokesperson for TxDOT.

Across the state, TxDOT kicks off the Know When to Pass campaign aimed at raising awareness about game day drinking and driving during football season. Last year alone, there were more than 1500 DUI crashes on game days when a Texans team hit the field.

"TxDOT, DPS and LPD, we all want everyone to have a good time but we want everyone to make it to their destination to the game and back home safely," said Ascensio. Nearly 45 percent of people who drink at football parties report driving home according to recent studies.

"It's a bad combo to mix alcohol and getting behind the wheel and to be where 60,000 people are trying to leave an area is just not a good idea," said Ascensio who hopes people will think twice before drinking and driving.

TxDOT will have its pass the keys display truck outside the Cotton Bowl at the Texas Tech vs Baylor game. Organizers hope it is a message everyone sticks to all year round.

©2010 KCBD NewsChannel 11. All rights reserved.


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