Consider This...Buy Local - KCBD NewsChannel 11 Lubbock

Consider This...Buy Local

LUBBOCK, TX (KCBD) – The Christmas shopping season is in full swing and if you're like me, you're not close to being finished. So the next time you're out and about, looking for something to wear, picking a gift, or stopping for a meal, think local.

By supporting locally-owned businesses, you can "pay it forward," keeping money in the local economy and keeping local business owners in business.

Recent studies across the country show that for every $100 spent at a locally owned business, $45 stays in the local economy; creating jobs and expanding the city's tax base, and that is more bang for your buck than buying from a national chain or franchise.

Local businesses employ an array of other services in their communities; like architects, designers, cabinet shops, sign makers and construction contractors. Local businesses use local accountants, insurance brokers, computer consultants, and attorneys to keep things running smoothly. In return, those hired by local businesses return the favor by doing business with them. It's back-scratching in its highest form.

Consider this: While calling an 800 number or shopping online may provide some instant gratification, in the long run, it may cost your community more than you bargained for. In addition, local business owners and employees typically have a high level of expertise and a passion for the products they sell. They tend to have a greater interest in getting to know their customers, who are, after all, also their neighbors and friends.

Local businesses cannot survive without the support of local customers. Those stores and patrons have vested interest in the long-term economic health of a community. They are also essential to local charities. It's the owners and managers of local businesses who volunteer and often serve on the boards of those charities helping those in need. It is all in the name of building a better, stronger community and better life for those who live there.

So remember, pay it forward as often as you can; buy local, eat local, be local.

We want to know what you think. Voice your opinion by e-mailing us at or write us at:

KCBD-TV Attn: Consider This
5600 Avenue A
Lubbock, TX 79404

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