By Christie Post - email
LUBBOCK, TX (KCBD) – Just weeks after the Red Raiders won the first Ticketcity Bowl game, more excitement is on its way for Texas Tech fans.
Plains Cotton Cooperative Association is introducing "Game Day" jeans bearing university logos, including Lubbock's Texas Tech.
It's a chance for university students, alumni and fans to show off their spirit by wearing jeans produced from American grown cotton. The cotton used to make every pair of the "Game Day" jeans can be traced back to farmers in West Texas, simply with the number on the inside tag.
"We have about 10,000 active farmers and they produce close to 1/3 of the U.S. cotton crop," said Wally Darneille, President and CEO of Plains Cotton Cooperative Association.
After six months of showing prototypes to focus groups and getting collegiate licensing, PCCA will bring you the first of its kind jean from West Texas fields to fashion shelves.
"And one of the questions is, why should someone buy yet another pair of jeans? So it occurred to me one reason is so they can help support their school," said Darneille.
The jeans are made for both men and women. You can get different washes, shorts, capris and pants with logos from more than 20 universities across the country.
"A lot of [the logos] are embroidered, some of them have screen printing and some of them are put on with a laser," said Darneille.
Now university students, alumni and fans can show off their school pride in style.
"Farmers are really happy to see their cotton made into their denim into their jeans to support their school," said Darneille.
The same denim mill that produces jeans for Abercrombie and Fitch and Banana Republic will manufacture "Game Day" jeans at the PCCA's American Cotton Growers textile mill in Littlefield. Then the jeans will be sent and cut and sewn at its award winning facility in Guatemala.
"That facility has the capacity to produce 36 million yards of denim a year that will make about 20 million pairs of jeans," said Darneille.
PCCA hopes to create jobs while millions of Americans display their school pride.
"I wish we had them for football season, but it's basketball season and it's cold so maybe they'll wear them," said Darneille.
The "Game Day" jeans will hit local retail stores in early to mid February and will sell for around $50. Red Raider Outfitter in Lubbock will sell the "Game Day" jeans.
Part of the proceeds will go to support scholarships at each university.
Universities available soon:
Universities available later:
Copyright 2011 KCBD. All rights reserved.