TxDOT launches distracted driving campaign - KCBD NewsChannel 11 Lubbock

TxDOT launches distracted driving campaign

The Texas Department of Transportation is rolling out a new campaign to combat distracted driving. Statistics show one in four crashes involve drivers who are not paying attention.

Over the next month you will probably see the words "Talk, Text, Crash" on signs on the South Loop, all in hopes of keeping you safe on the road.

"It's trying to get the great people of this state to limit their distractions," TxDOT Traffic Safety Coordinator Karen Peoples explained. TxDOT plans to showcase the new campaign Wednesday in Austin on the steps of the capitol.

TxDOT statistics show that distracted driving contributes to a startling number of accidents. More than 100,000 vehicles were involved in crashes in 2009 where distractions or cell phone use were cited as a cause. That same year, 3,308 crashes were attributed to cell phone use and 41 of those were fatal.

Distracted driving also includes talking, eating, smoking, switching radio stations and even reaching for something else in the vehicle. The campaign which kicks of National Distracted Driving Awareness Month will focus on cell phones because it is one of the most commonly recognized distractions.

A number of teens have been killed in recent years using mobile phones while driving, Peoples said, and these tragedies have captured the nation's attention. One of those tragedies is the 2009 death of Alex Brown, a Seagraves teenager who crashed her truck on the way to school while trying to get a text message.

In Texas, 46 percent of teens in cities talk on cell phones and 42 percent text behind the wheel. In rural areas, those numbers increase slightly, according to the National Highway Traffic Safety Administration.

"Whenever you are behind the wheel, make it a number one priority to arrive at your destination," Peoples said.

TxDOT will use social media and radio PSAs to spread the message during this campaign. While April is dedicated to preventing distracted driving, TxDOT hopes that it is something people will simply stop doing.

Families of those who have died in distracted driving accidents will be at the state capitol Wednesday to kick off the campaign. The parents of Alex Brown were also invited to attend, but they will be in Nebraska spreading the no-texting-while-driving message to students.

©2011 KCBD NewsChannel 11. All rights reserved.

  • Local News on KCBD.comNewsMore>>

  • Texas mourners endure grief that 'none of us can comprehend'

    Texas mourners endure grief that 'none of us can comprehend'

    Saturday, May 19 2018 11:51 PM EDT2018-05-20 03:51:30 GMT
    Sunday, May 20 2018 9:37 PM EDT2018-05-21 01:37:48 GMT
    (Jennifer Reynolds/The Galveston County Daily News via AP). April Salinas, second from right, her daughters Meah, 13, and Macee, 6, and Jeramiah Kelley read notes left at memorial behind Texas First Bank, Saturday, May 19, 2018 in Santa Fe, Texas. A gu...(Jennifer Reynolds/The Galveston County Daily News via AP). April Salinas, second from right, her daughters Meah, 13, and Macee, 6, and Jeramiah Kelley read notes left at memorial behind Texas First Bank, Saturday, May 19, 2018 in Santa Fe, Texas. A gu...

    The mother of one slain student said her daughter may have been targeted because she rejected advances from the suspect, who was an ex-boyfriend of her daughter's best friend.

    The mother of one slain student said her daughter may have been targeted because she rejected advances from the suspect, who was an ex-boyfriend of her daughter's best friend.

  • Cyclists tried to scare cougar but it attacked, killing 1

    Cyclists tried to scare cougar but it attacked, killing 1

    Sunday, May 20 2018 1:31 AM EDT2018-05-20 05:31:13 GMT
    Sunday, May 20 2018 9:37 PM EDT2018-05-21 01:37:10 GMT
    (Alan Berner /The Seattle Times via AP). Washington State Fish and Wildlife Police confer with an individual from the King County Medical Examiner's and a King County Sheriff's deputy on a remote gravel road above Snoqualmie, WA., following a fatal cou...(Alan Berner /The Seattle Times via AP). Washington State Fish and Wildlife Police confer with an individual from the King County Medical Examiner's and a King County Sheriff's deputy on a remote gravel road above Snoqualmie, WA., following a fatal cou...

    Authorities say the cougar believed responsible for the attack has been euthanized.

    Authorities say the cougar believed responsible for the attack has been euthanized.

  • Venezuela keeps voting stations open amid light turnout

    Venezuela keeps voting stations open amid light turnout

    Sunday, May 20 2018 12:22 AM EDT2018-05-20 04:22:02 GMT
    Sunday, May 20 2018 9:36 PM EDT2018-05-21 01:36:15 GMT
    (AP Photo/Ariana Cubillos). Venezuela's President Nicolas Maduro makes the victory sign after a meeting with former Spanish Prime Minister Jose Luis Rodriguez Zapatero at the presidential palace in Caracas, Venezuela, Friday, May 18, 2018. Maduro is se...(AP Photo/Ariana Cubillos). Venezuela's President Nicolas Maduro makes the victory sign after a meeting with former Spanish Prime Minister Jose Luis Rodriguez Zapatero at the presidential palace in Caracas, Venezuela, Friday, May 18, 2018. Maduro is se...
    Venezuelans vote Sunday in a presidential election with Nicolas Maduro expected to win a second six-year term, despite a deepening crisis that's made food scarce and inflation soar as oil production in the once...
    Venezuelans vote Sunday in a presidential election with Nicolas Maduro expected to win a second six-year term, despite a deepening crisis that's made food scarce and inflation soar as oil production in the once wealthy nation plummets.
Powered by Frankly