It's a law that must be followed 365 days of the year. The only way police try to spread the message of how important it is to wear your seatbelt, is to show examples of what could happen if you don't just click it.
It continues to rise at an alarming rate: the death toll on Lubbock streets. Monday, a fatality on the city's west-side raised this year's total to 29, which is five more traffic deaths than last year.
28-year-old Scott Peebles died after his car left the road near 34th and Milwaukee. Then struck a concrete culvert. Police say alcohol is a reason for the crash, also Peebles wasn't wearing his seatbelt. Just another example of how seatbelts can save a life. Police don't want you to die just because you didn't take the time to click it.
"I hope we don't have any more crashes from now until the end of the year. I'm concerned. The departments concerned," said Lubbock Sergeant Ronnie Sowell.
The click it or ticket statewide campaign begins right now and police will be eager looking for seatbelt violators during the Thanksgiving holiday. The ticket fine could end up costing you up to $200. It's the law that children 17-years-old and younger must wear a seatbelt in the back and front seat. Police also want drivers to take notice that construction zones contribute to traffic crashes as well, along with speed and alcohol.