Here on the South Plains, shoppers began waiting in line as early as 4:30 this morning at different stores across Lubbock.
The South Plains Mall opened especially early to offer clearances for those who wanted a head-start on their holiday shopping.
And as the day continued, more shoppers joined in, taking advantages of early bird specials. Many even made the journey from out of town to get a head start on their Christmas shopping.
Last year the South Plains Mall had over 60,000 shoppers, and this year, they're hoping for the same.