United Supermarkets, Market Street and Amigos United locations – and their grocery partners – will again join the fight against breast cancer during the company's annual "Who Do You Pink For?" promotion.
Now through Nov. 1, store guests can help raise money for breast cancer research and awareness by purchasing specially marked products throughout the store, for which grocery partners have agreed to donate a percentage of the sales to support the cause. Products will be marked throughout the store by special shelf talkers and product stickers.
In addition, all stores will be selling pink reusable bags for 99 cents each, with 25 cents from each sale also going to the cause.
"We are pleased as a company to once again help bring awareness to the ongoing battle against breast cancer, and we're especially pleased that so many of our partners have joined us in this effort," said Wes Jackson, chief merchandising officer of United Supermarkets, LLC.
Also during the month, guests will have the opportunity to indicate who they "pink for" by signing a poster in-store. In addition, they can share their breast cancer story or become a fan on the company's West Texas Facebook page (www.facebook.com/unitedwesttexas). United Supermarkets will make a $5 donation for each story (up to $10,000) toward breast cancer research/awareness.