Under Armour, Texas Tech team up for 'Cotton Game' - KCBD NewsChannel 11 Lubbock

Under Armour, Texas Tech team up for 'Cotton Game'

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Provided by Texas Tech Athletics

The Texas Tech-Texas A&M game on Oct. 8 will be all about cotton

To celebrate the cotton industry in West Texas, Under Armour and Texas Tech are teaming up to host the "Cotton Game" when the Red Raiders take on the Texas A&M Aggies for the final time as Big 12 Conference foes on Saturday, Oct. 8 at Jones AT&T Stadium.

Under Armour and Texas Tech will be working in conjunction with Plains Cotton Growers Inc., members of the local cotton community and Texas Tech students to present a number of activities surrounding the game.

"We are fortunate to have a great partnership with Under Armour, and sincerely appreciate their commitment in providing our student-athletes with the very best technology and apparel as we compete for championships," said Kirby Hocutt, Texas Tech Director of Athletics.  "Today, we are very pleased to be a part of the launching of their new Charged Cotton line of apparel.   The cotton industry is so important to us and as our fans know, cotton is the primary economic engine for the West Texas region.  This game is a great opportunity for us to recognize the significant impact the cotton industry has on our community and the world."

Beginning on Friday, Oct. 7, Under Armour will introduce an interactive display on the northwest corner of Jones AT&T Stadium.  This display is designed to engage Texas Tech students and members of the Lubbock community and showcase Under Armour's "Charged Cotton" line of t-shirts, shorts, pants and sweatshirts.

On Saturday, Under Armour will host a private reception on the north engineering key for West Texas cotton VIPs.  The Cotton Game events will culminate just prior to kickoff when Rickey Bearden, President of Plains Cotton Growers, will take part in the ceremonial coin toss.

Tickets for the Texas A&M game are available for purchase at texastech.com or by calling the athletics ticket office at (806) 742-TECH or (888) GO-BIG12.

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