Provided by Texas Tech Athletics
The Texas Tech-Texas A&M game on Oct. 8 will be all
about cotton
To celebrate the cotton industry in West
Texas, Under Armour and Texas Tech are teaming up to host the "Cotton Game"
when the Red Raiders take on the Texas A&M Aggies for the final time as Big
12 Conference foes on Saturday, Oct. 8 at Jones AT&T Stadium.
Under Armour and Texas Tech will be working in conjunction
with Plains Cotton Growers Inc., members of the local cotton community and
Texas Tech students to present a number of activities surrounding the game.
"We are fortunate to have a great partnership with Under
Armour, and sincerely appreciate their commitment in providing our
student-athletes with the very best technology and apparel as we compete for
championships," said Kirby Hocutt, Texas Tech Director of Athletics. "Today, we are very pleased to be a part of
the launching of their new Charged Cotton line of apparel. The cotton industry is so important to us
and as our fans know, cotton is the primary economic engine for the West Texas
region. This game is a great opportunity
for us to recognize the significant impact the cotton industry has on our
community and the world."
Beginning on Friday, Oct. 7, Under Armour will introduce an
interactive display on the northwest corner of Jones AT&T Stadium. This display is designed to engage Texas Tech
students and members of the Lubbock community and showcase Under Armour's
"Charged Cotton" line of t-shirts, shorts, pants and sweatshirts.
On Saturday, Under Armour will host a private reception on
the north engineering key for West Texas cotton VIPs. The Cotton Game events will culminate just
prior to kickoff when Rickey Bearden, President of Plains Cotton Growers, will
take part in the ceremonial coin toss.
Tickets for the Texas A&M game are available for
purchase at texastech.com or by calling the athletics ticket office at (806)
742-TECH or (888) GO-BIG12.
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