iPhone fever spread across the country Friday as Apple released the new iPhone 4S, but when the Lubbock AT&T store opened, there were only 20 people in line.
The Lubbock AT&T stores had hundreds of pre-orders before the phone even hit the shelves.
With streamlined ordering systems and wireless activation, it's become easier for customers to pre-order the phone and have it sent directly to their front steps.
Those who decided to brave the cold temps couldn't wait to get their hands on the new technology and hear that famous ring.
"I said I'm waiting for the 5 but the 5 is not here, so the wait is over," one woman said.
So what does the 4S mean? Some say it stands for Steve Jobs, the Apple founder who recently passed away. Others say S is for Siri - a snazzy voice command system exclusive to the iPhone 4S.
Others are raving about the new camera - eight megapixels, with a variety of editing and stabilization features.
Topher Cavorrubio says he waits in line for every new iPhone and every year it's like Christmas.
"I have over 3,000 songs so it's going to take a while for me to get all on them on there and get my phone ready to go," Cavorrubio said.
Others are buying a smart phone for the first time. "I'm excited because I have a flip phone now so I'm ready to get a new one," one woman said.
Whether folks waited five minutes or five hours, they say they're glad to spend $200 to keep up with the times and have a phone that's in such high demand.
Copyright 2011 KCBD NewsChannel 11