Lubbockites Gear Up for the Big Game - KCBD NewsChannel 11 Lubbock

1/31/04

Lubbockites Gear Up for the Big Game

Super Bowl Sunday is less than 24 hours away. Lubbockites spent Saturday getting ready for the nation's biggest unofficial holiday.

Here are some Lubbockites' predictions for Sunday's contest between the AFC's New England Patriots and the NFC's Carolina Panthers:

"I am going to go with the Panthers."
"I say Patriots on Super Bowl Sunday."

It's the NFL championship game, but for many West Texans, it doesn't include their favorite team.

"I was really hoping for the Dallas Cowboys to be there."
"We like the Texans."

In its 38 year history, the tradition of watching the Super Bowl has become less about who's on the field and more about the celebration of the game.

"I just watch to be in the group, but not necessarily for the game."

You don't even have to understand the game to know it's a big deal.

"It's a lot of fun stuff because I am going to grandma's, and I am going to watch the Super Bowl."

It's such a big deal that thousands of fans are willing to pay at least $500 to get a seat at Reliant Stadium in Houston. If you can't see the game live, the next best thing is to watch it on TV and that is what millions of Americans are expected to do Super Bowl Sunday. And when it comes to football, not just any screen will do.

"Big screen, that's what we're here for," says Danny Salgado, big screen buyer.

Amanda and Danny Salgado are just one of many families who say the Super Bowl is a good excuse to buy a bigger TV.

"Each month on average, throughout the year, we see about 30-40 big screen televisions leaving the store. Over the course of the Super Bowl month, we would see about 60-70 big screens leaving the store," says Aaron Span, sales manager, Circuit City.

There is one perk to watching the Super Bowl on TV, and of course, that's the commercials. This year, 54 companies will vying for your interest and each will be paying $2.3 million for a 30 second spot.

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