Frenship ISD will soon have a new tiger to display as their logo.
The school district is working to phase out their current logo and replace it with a new one. However, the change isn't necessarily by choice - it all has to do with a licensing issue.
Frenship ISD has been using their side profile tiger logo for the past 8 years. Several weeks ago, the district received a cease and desist letter from a company called Collegiate Licensing. This is a trademark licensing company that works to protect school brands. Collegiate Licensing Company (CLC) represents nearly 200 colleges and universities, including the University of Missouri.
Missouri's logo is similar to Frenship's, so CLC asked the district to stop using the tiger logo. Frenship has agreed to their terms.
"We've let all of our faculty and staff know, as you order new merchandise - whether business cards or stationary and letter heads - to move away from that logo," Andy Penney, Frenship ISD Director of Public Relations and Information said.
As Frenship phases out their logos, they have formed a committee to create a new one. They hope to display the new logo in March 2012.
"Just as time allows us, we need to update uniforms that might have that logo. They've given us some time to let those wear out and then we update the new one, not to use that logo again," Penney said.
Penney says the district has contacted venders in the Lubbock area who might sell apparel with the side profile tiger logo, affiliating it with Frenship.
"(We told them) that we are no longer affiliated with that logo, and we'd appreciate their cooperation in not using that logo to affiliate with Frenship," Penney said.
Frenship is not being sued by the University of Missouri or the CLS. Penney says the school district is cooperating with both organizations to make sure everyone is happy.
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