Big, bold, beautiful. From a $25,000 blue-grey VW beetle, to a $90,000 six-speed, V-10, Dodge Viper, Lubbock car dealers are pulling out all the stops to pull in buyers.
"Everybody who's anybody will be here," said Car Dealer William Prince. He was the last car dealer in the Lubbock Civic Center on the eve of the big show. "This is the 2004 Navigator," he boasted, primping and preening his beauties, "I was gonna say, move over here so you can get a shot of all my cars," he laughed.
"It's an opportunity for everyone to look at everyone else's products, shop and compare," he said. There's the rugged Subaru, the super-rugged Hummer, and the V 8's. New Saturn's are noticeably sportier. BMW's pushing the envelope of sleekness and moving into SUV land with the X3. And Volvo's continuing to incorporate style with trademark safety. All polished to perfection to make Lubbock car sales shine.
"I think every car dealer will probably sell 20 to 30 cars in the next 90 days because of this event," said prince. As for foreign versus domestic? Prince says quality has become comparable. "I'd like to say American is better, but I think we're all about the same. Service is what sets you apart, that one on one relationship," said Prince.
The car show takes place at the Lubbock Memorial Civic Center, Saturday from 10 a.m. to 9 p.m., and Sunday from 12 p.m. to 6 p.m.. Adults are charged $3 at the door.