It's time for March Madness! Both the Red Raiders and the Lady Raiders are playing in the NCAA tournament this week at opposite ends of the country. But that isn't stopping Lubbockites from gearing up for game day.
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T-shirts, jerseys, caps, balls and more, the Spirit Shop is the perfect stop for your Red Raider game day gear. "I've already made orders for both the Ladies and the Mens Sweet 16 Tournament shirts and hats, Final Four shirts and hats and National Championship shirts and hats. Kinda optimistic, I'm hoping we're going to go all the way, both teams," said Kevin Aaron, Manager at Spirit Shop.
Kevin says sales are up this year from last, and basketball gear is in high demand. But it's not just the Spirit Shop that's preparing for a rush of Red Raiders fans. Sports bars all over town are anticipating big crowds on game day.
"We're going to order more products, as far as food, and beer, we'll double up on that end. We're going to also bring in our better staff, to make sure everyone get's good service for the game," says Bleachers Manager Casey Terry.
Every television in Bleachers will be turned onto the Red Raiders and it's the same situation across town. Managers at Fox and Hound say they too are expecting a big crowd. "We've beefed up our serving staff and kitchen staff, plus we have happy hour from 11 to 7 and we've got special game day platters", Manager Tim White said.
On top of that, you can sign up for a special hoops bracket game with big prizes. Red Raiders tip off at 11:25 a.m.