Campaign commercials heat up Mayor's race - KCBD NewsChannel 11 Lubbock

Campaign commercials heat up Mayor's race

LUBBOCK, TX (KCBD) -

Elections are heating up across the country and the local mayoral race is no exception. Mayor Tom Martin has released a commercial that accuses his opponent, Glen Robertson, of being in favor of raising property taxes. Martin says they are simply issue ads.

"He's made statements publicly and I'm simply pointing them out," Martin said.

In the commercial, Martin takes a quote right out of a newspaper story about Robertson, "He says a shift to increasing property taxes while decreasing other utility taxes would be the fairest way."

We talked to Glen Robertson to get his side and he told us the statement was taken out of context and that and that the commercial misrepresented him.

"I don't know where they're getting their information from. I know they took a quote out of context when we were talking about utility fees as opposed to property tax," Robertson said.

He believes a property tax is a fairer way to tax than an extra fee tacked on to a utility bill. Robertson says that current and former city councils have raised taxes every year through a utility fee.

Whether you think Martin's ad in particular was an attack ad, it raises the question, "Do negative political commercials really work?"

Jessica Quillin is a mother and a teacher. She thinks negative ads make candidates lose credibility.

"I think that if you have to go that route, then you don't have much to stand on, on your own... It's really disappointing. It kind of makes you lose faith in the system," Quillin said.

Melissa Barnes doesn't pay much attention to negative ads. She thinks it's wasted money, but claims they don't sway her feelings about a candidate.

"I think it's just the nature of the game. They have so many advisors, I don't pay much attention to it," Barnes told us.

Robertson says he wants the election to be about finding answers to the problems we have in the city.

"I would like to see us get back to the discussion of the real issues. I'm not going to try to put words in his mouth and I'm not going to try to twist his words around," Robertson said.

Robertson will release his campaign ad at the beginning of next week. He says that he has been committed to running a positive election from the start.

Copyright 2012 KCBD. All rights reserved.

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