It was intended to scare people and make them think before smoking, and it has apparently encouraged thousands to pick up the phone…instead of a pack of cigarettes. The Centers for Disease Control says that since it released its new anti-smoking campaign, calls to the Smoking Quit Line have more than doubled. Operators have gone from answering fourteen thousand calls a week to nearly thirty-five thousand calls a week, in these last two weeks.
The new ads feature former smokers who are living with smoking-related illnesses, like cancer, heart disease, and stroke. Experts say the ads are difficult to watch, but they appear to convincing many to kick the habit or not start. The ads will run on television, radio, online, and in newspapers for at least twelve weeks.
Copyright 2012 KCBD. All rights reserved.