Score one more for the Lubbock economy. This week Lubbock is hosting thousands of 4-H'ers for their annual Roundup Convention. And what makes this convention so special is that it was moved from College Station to Lubbock after 65 consecutive years.
And the folks over at Visit Lubbock have really seized this opportunity.
As a part of this event, the 4-H Foundation has awarded a record $2 million in scholarships to almost 300 hundred high school students.
And those kids will soon be deciding where to go to college. Hosting all of them in Lubbock is the perfect exposure for Texas Tech. Especially since Texas A&M played host for six decades. Couple that with the exposure and economic impact on Lubbock businesses and you've got the best kind of formula for economic development.
To me, that says the Visit Lubbock is finally doing what it was meant to do - capturing and executing events like this to increase tourism, promote Texas Tech enrollment, and make Lubbock an attractive place for businesses.
That's it! I'd rather see tax dollars going toward these efforts than a visitor's center or local vehicles that are wrapped with Visit Lubbock logos for only Lubbockites to see. The folks over at Visit Lubbock, lead by CEO John Osbourne, seem to get that. And I say keep it up.
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