Freda McVay - a longtime Lubbock journalist, Texas Tech faculty member and political candidate - has died, according to a statement released today by the Texas Tech College of Mass Communications.
"Freda was a very demanding faculty member who taught students to write well with an emphasis on fairness and ethics," said Academic Dean Jerry Hudson. "Her legacy will be the large number of students who give her credit for their successful careers in journalism."
While attending college, Freda worked at the Lubbock Avalanche-Journal in national advertising and then in the newsroom. She covered women's news, general assignments, and features on temporary assignments while raising a family.
She was the information representative for the Texas Tech University Department of Public Information from 1962 to 1964, doing press releases for area and state media, including radio and television news. Freda became the women's editor for the Lubbock Avalanche-Journal in 1964 and was named the family news editor in 1968.
She covered personally, and directed the coverage of, a variety of in-depth and investigative public affairs stories relating to general family problems, such as drug abuse, juvenile detention facilities, abortion, teenage runaways, and the city-run animal shelter. From 1975 to 1979, Freda covered special assignments and political reporting for the Hockley County Free Press while teaching journalism and photography classes at Levelland High School and working on her master's degree at Texas Tech. During this time, she also served as sports editor and feature writer, as well as interim editor-in-chief on two different occasions.
Freda was appointed to full-time journalism faculty at Texas Tech in August, 1979, after completing her master's degree. Her teaching experience includes conducting classes in beginning reporting, graduate reporting seminars, magazine writing advanced reporting, journalism for high school teachers, principles of journalism, history of American journalism, writing for the mass media, and editing. She also taught several short courses and workshops in news writing for area news professionals, and media workshops for community organizations.
In 2004, Freda ran as a Democratic candidate against Carl H. Isett for State Representative, District 84.
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