Mall theater installs new IMAX screen - KCBD NewsChannel 11 Lubbock

Mall theater installs new IMAX screen

AP Photo AP Photo
LUBBOCK, TX (KCBD) -

Premiere Cinemas Movie Theater installed its IMAX screen Tuesday. The screen itself is 70 ft. wide by 39 foot 3 inches tall and weighed 1,000 pounds. In total it took 10 men about 30 minutes to hang, with all the final odds and ends being tied down at the end of the day.

When the theater is completed it will have a total of 16 viewing rooms, one of those being the IMAX screen, 3500 seats and amongst those, special chairs called D-Box seats.

"We actually call D-Box the fourth dimension which actually interacts with the movie," said Rudy Leal, Director of Premiere Cinemas. "At certain scenes of the movie where a plane is flying, you kind of feel like you're flying along with it."

Premiere Cinemas, in partnership with the Noret family, has a trademark on D-Box seats in Lubbock, meaning no other movie theater in the city is allowed to have the technology.

Shelly Noret Schebler, the granddaughter of founder Skeet Noret, has tried the D-Box theater seats and loves them, "It's not jerky at all. It's very smooth and you get to feel like you're a part of the movie."

Two new restaurants will sit in the middle of the theater complex. One called the mezzanine will serve food and drinks and can be reserved for private parties if booked in advance. The other called "The Scene" will be more of a sit down restaurant where people can eat before watching a show.

Along with the restaurants Premiere Cinemas will have chicken tenders, burgers and gourmet pizza. They will also serve alcoholic beverages such as beer, wine and margaritas and all of the food and drink options can be consumed inside the theater.

Ticket prices are expected to be competitive but Leal said an extra fee will be applied for special viewing experiences such as IMAX, D-Box seats and 3-D. Opening is tentatively scheduled for August 16, 2012.

Copyright 2012 KCBD. All rights reserved.

  • Local News on KCBD.comNewsMore>>

  • Lawyer: Trump needs informant info before Mueller interview

    Lawyer: Trump needs informant info before Mueller interview

    Sunday, May 27 2018 11:05 AM EDT2018-05-27 15:05:32 GMT
    Sunday, May 27 2018 1:46 PM EDT2018-05-27 17:46:40 GMT
    President Donald Trump's attorney Rudy Giuliani says the president wants details on the classified information shared with lawmakers about the FBI investigation into Russian election meddling before deciding on an interview (Source:CNN)President Donald Trump's attorney Rudy Giuliani says the president wants details on the classified information shared with lawmakers about the FBI investigation into Russian election meddling before deciding on an interview (Source:CNN)

    President Donald Trump's attorney Rudy Giuliani says the president wants details on the classified information shared with lawmakers about the FBI investigation into Russian election meddling before deciding on an...

    President Donald Trump's attorney Rudy Giuliani says the president wants details on the classified information shared with lawmakers about the FBI investigation into Russian election meddling before deciding on an interview with the special counsel.

  • Budget battle brews as Trump threatens another shutdown

    Budget battle brews as Trump threatens another shutdown

    Sunday, May 27 2018 8:04 AM EDT2018-05-27 12:04:06 GMT
    Sunday, May 27 2018 1:46 PM EDT2018-05-27 17:46:28 GMT
    (AP Photo/J. Scott Applewhite, File). FILE - In this March 30, 2017, file photo, the Capitol Dome is seen at dawn in Washington. The Senate has kicked off its annual attempt to pass government funding bills. Success is hardly assured, but President Don...(AP Photo/J. Scott Applewhite, File). FILE - In this March 30, 2017, file photo, the Capitol Dome is seen at dawn in Washington. The Senate has kicked off its annual attempt to pass government funding bills. Success is hardly assured, but President Don...

    President Donald Trump has warned Congress that he'll never sign another trillion dollar plus government-wide spending bill like the one he did in March.

    President Donald Trump has warned Congress that he'll never sign another trillion dollar plus government-wide spending bill like the one he did in March.

  • More LGBT issues loom as justices near wedding cake decision

    More LGBT issues loom as justices near wedding cake decision

    Saturday, May 26 2018 9:33 AM EDT2018-05-26 13:33:35 GMT
    Sunday, May 27 2018 1:46 PM EDT2018-05-27 17:46:23 GMT
    (AP Photo/J. Scott Applewhite, File). FILE - In this Oct. 10, 2017, file photo, the Supreme Court in Washington is seen at sunset. A flood of lawsuits over LGBT rights is making its way through the courts and will continue, no matter the outcome in the...(AP Photo/J. Scott Applewhite, File). FILE - In this Oct. 10, 2017, file photo, the Supreme Court in Washington is seen at sunset. A flood of lawsuits over LGBT rights is making its way through the courts and will continue, no matter the outcome in the...

    A flood of lawsuits over LGBT rights is making its way through courts and that'll continue, no matter what the Supreme Court decides in the case of a baker who wouldn't create a wedding cake for a same-sex couple.

    A flood of lawsuits over LGBT rights is making its way through courts and that'll continue, no matter what the Supreme Court decides in the case of a baker who wouldn't create a wedding cake for a same-sex couple.

Powered by Frankly