Texas retailer promotes patriotism with beer sales - KCBD NewsChannel 11 Lubbock

Texas retailer promotes patriotism with beer sales

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Alon Brands, a Dallas-based licensee of 7-Eleven stores, announced its support Wednesday of the new Marine Recovery Fund through a contribution of 50 cents for each case of Miller Lite 18-pack of cans/bottles or a 9-pack of aluminum pints sold at any participating retail outlets in West Texas and New Mexico through July 31.

The MRF supports service personnel seriously injured while in service in Iraq, Afghanistan and around the world.

The new MRF is being administered by the Boot Campaign, a grassroots initiative started by five Texas women known as the Boot Girls. The Boot Campaign provides "an easy and tangible way for Americans to show appreciation for troops – both past and present – cultivate awareness of the challenges they face upon return and raise funds that assist in meeting these physical and emotional needs."

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