Four Texas Tech students in professor Carla Tedeschi's Public and Social Service Design class have won a contest to create PETA's newest pro-vegan ad campaign.
The ad, designed to call attention to sanitary conditions in slaughterhouses, shows an image of two pigs, one colored stark red, and states in bold block letters, "You're Eating S__t." The ad goes on to explain, "Slaughterhouses are so filthy that more than half of all meat is contaminated with fecal bacteria."
"All these students met PETA's challenge head-on and tackled the cruelty of the meat industry in strong, clever, and moving ways," PETA Executive Vice President Tracy Reiman said. "The winning designers' ad does a great job of confronting viewers with the fact that slaughterhouses are cruel and filthy - and that every time you take a bite of meat, you're putting your health at risk."
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