The Texas Tech Health Sciences Center launches the Healthy Lubbock Initiative, the ultimate goal? To make Lubbock the healthiest city in Texas.
"We're trying to change the culture of Lubbock so that it's easier to stay healthy," says Liz Paulk, coordinator of the campaign.
She wants this awareness campaign to educate families on how to be physically active to prevent obesity.
"If a parent is active on a regular basis, on a soccer team, a softball team, walking around the neighborhood, the child will want to follow the same footsteps," she explains.
Stephanie Roman, mother of three, keeps her kids active so that they can avoid being part of the obesity epidemic.
"We go to the park all the time. We do laps around the back yard when we can get out, and that kind of thing, make sure they don't eat too much," says Stephanie.
In Texas, one out of two children is obese. That's almost half of the child population, and Lubbock isn't far behind. Specifically, affecting fourth graders in Texas and studies show that black and Hispanic children exhibited the highest risk for being overweight.
"We're very comparable in that our children are not exercising as much. They're not eating as healthy as they could be and that goes for the parents as well because parents influence what the children eat," explains Liz.
And our kids are paying the price. Stephanie blames parents' dependence on fast food as a quick solution with unhealthy effects.
"Fast food is a terrible thing. It's easy, but it's not good for them, so we just try to keep them at the house and do picnics and stuff like that," says Stephanie.
Liz says the community can overcome the obstacles preventing a healthy Lubbock by becoming aware of the problem.
"Obesity is not fate. You can prevent it, and you can break that cycle," she says.
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This information was taken from the Center For Science in the Public Interest and was provided by the Healthy Lubbock Initiative. For more information, you can contact (806) 743-1338 .