It's been almost 15 years since the Lubbock sky was coated with floating colors, but that is soon to change.
Donna and Dusty Walker share a passion for flying on hot air. A passion that they wish to ignite in the West Texas community.
"We consider it one of the truly fantastic sports in the world," says Dusty.
The sport balloon flying has become a part of their lives. They belong to the Southwest Regional Balloon Club and have helped organize an event that they hope will bring Lubbock together.
"I think it's a great event that everybody can participate, and it's something that the whole family can come out and watch together," says Donna.
Lubbock's very own balloon rally is scheduled for early fall, and they hope it will draw in spectators similar to Albuquerque's Balloon Fiesta that drew in more than a million spectators last year.
"We hope all the communities around will come and watch them," says Mary Ann Poteet, president of the club.
Mary Ann says that the two day event will be beneficial to Lubbock's economy.
"Brings lodging, not only lodging, a lot of restaurants benefit, I know we tend to go shopping quite a bit," she explains.
And Lubbock's open land provides the perfect place for such a spectacle.
"It's one of the few places in the country you can still get out and walk among the balloons and talk to the people," says Dusty.
"You're flying over the city, people come out of their houses, people are running. It's just exciting to see something like that in the air," says Donna.
The rally will feature 50 balloons, and organizers believe it will only grow and eventually become a West Texas tradition.
"We'd like to see it become an annual event again," says Mary Ann.
"It's just everybody's dream to just drift off into the wild blue yonder," says Dusty.
The Southwest Regional Balloon Club is a non-profit organization with a very small membership. Individual or group sponsorships are available to underwrite the cost of the event.
Platinum - $5,000
Gold - $2,500
Silver - $1,000
Individual sponsorships are also available as low as $300. The South Plains Balloon Round Up will take place near the Tiger Stadium in Wolfforth on September 11th and 12th. For information, you can call the Southwest Regional Balloon Club at (806) 863-2856 .