From Texas Tech Athletics:
LUBBOCK, Texas – In conjunction with National Hispanic Heritage Month, Texas Tech Athletics will celebrate the university's deeply rooted Hispanic culture with the Hispanic Heritage Appreciation Game against the University of Oklahoma at Jones AT&T Stadium on Oct. 6.
Texas Tech University is proud to celebrate Hispanic Heritage Month in which we recognize the contributions of Hispanic and Latino Americans to the United States and celebrate the group's heritage and culture. The national celebration runs every year from Sept. 15 to Oct. 15.
At this weekend's game, Texas Tech will bring together numerous Hispanic themed organizations, student groups and West Texas Hispanic pioneers, as well as groups from the City of Lubbock to serve as ambassadors for this year's game.
"Our group's mission is to increase the presence and improve the opportunities for Latinos/Hispanics at Texas Tech University," Texas Tech Latino Faculty/Staff President Jerry Perez said. "The upcoming football game is another example of how Texas Tech is a university that is proud of the Hispanic heritage across Texas."
Mariachi bands and Folklorico dancers will set the tone by greeting fans as they arrive in Raider Alley, the tailgate lots and the gates to Jones AT&T Stadium. The Red Raider Football team will receive a special greeting upon arrival to the stadium as pioneering Hispanic leaders from the community will lead the Raider Walk down Drive of Champions at 11:45 a.m.
Once inside the stadium, fans will be able to enjoy classic Spanish music that will include a special halftime performance from the Goin' Band From Raiderland. The souvenir game program, "Texas Tech Gameday" will provide an in depth look at Texas Tech's Spanish influence as well as a special feature on a young woman who will graduate from Texas Tech this spring.
The Raiders Rojos National Alumni Chapter will also play an integral role in Saturday's game. The group promotes the retention and graduation attainment of Hispanic students within the Texas Tech University System by providing a strong support system that includes scholarships, mentoring and networking opportunities.
"We are excited to present 20 scholarships to Red Raiders from diverse education backgrounds, from law students to medical students, to specialized degrees," Raiders Rojos Chapter President Jessie Mendoza stated. "Texas Tech yet again distinguishes itself by continuing to celebrate diversity, and we couldn't be more enthusiastic to be a part of it."
Texas Tech has reached out to the Jones AT&T Stadium bordering neighborhoods of Arnett-Benson and Guadalupe with a special ticket promotion.
Juan Munoz, Texas Tech Senior Vice President for Institutional Diversity, Equity and Community Engagement, is excited to see the growth and success of Hispanics at Texas Tech.
"Recently, Tech was recognized as a national leader in closing the achievement gap and helping under represented students excel academically," Munoz said. "Texas Tech has been at the forefront of efforts to create an inclusive campus climate, and this game day celebration invites everyone to be proud of their heritage. Regardless of one's background, at Texas Tech it's possible."
A limited number of tickets for Texas Tech's Big 12 home opener against the University of Oklahoma and the Hispanic Heritage Appreciation Game are available for purchase online at texastech.com or by calling the athletic ticket office at (806) 742-TECH.