A brand new Premiere Cinemas theater opened in South Plains Mall on Friday, and Lubbock residents are excited to have it.
"I'm just kind of in awe with all of it," said Joanne Lancaster. She was headed to see "Don't Back Down" for a second time but ended up more interested in the food options than in the movie she was about to see.
"I'm excited. I can't wait to eat upstairs after a while," Lancaster said.
South Plains College student Katie Turnipseed also turned out for a morning movie. She was on her way to see "Chasing Mavericks" with an ICEE, coke and large bag of popcorn in hand. Katie loved the theater.
"I'm very excited," she said. "It's very nice. I've been taking pictures acting like it's going to go away somewhere, but it's very nice. I'm really excited that it's here. Just the atmosphere - how it's bringing fun but a little bit of sophistication with it, too... I love it."
New features include a full-service restaurant, two bars, an IMAX screen and D-BOX seating.
The owner's granddaughter, Shelly Schedler, is glad the theater is finally open.
"We expect this to be pretty busy today," Schedler said. "It has been fun to open to the mall early. Everybody has been coming in and walking in checking this place out. Everyone seems really excited to be here."
Theater Director Rudy Leal says that Premiere Cinemas is excited to finally be open after a few delays. He said viewers can expect to be wowed.
"With the IMAX screen 70 feet wide by 49 feet tall, the fourth dimension D-BOX seating... You have Starbucks, a full-service restaurant - there's just so many amenities here," Leal said.
"We hope to be real busy and we're ready for it. We have several movies booked. We got Twilight booked in, we got 007 booked in and we got The Hobbit so everything is looking good," he said.
Ticket prices are $6.25 matinee, $9.00 for adults, $15.00 for adult IMAX and $17.00 for the D-BOX seating. A complete list of additional prices, movies that are playing and movie times are available on their website http://pccmovies.com/theater.php?rtsID=82964.
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