The Christmas shopping season is already upon us and that also brings my yearly reminder to shop local.
By supporting locally-owned businesses you can "pay it forward" by keeping money in the local economy and keeping local business owners in business.
Recent studies across the country show that, for every $100 spent at a locally owned business, $45 stays in the local economy, creating jobs and expanding the city's tax base. And that's more bang for your buck than buying from a national chain or franchise.
While calling an 800 number or shopping online may provide some instant gratification, in the long run it may cost our community more than you bargained for.
In addition, local business owners and employees typically have a high level of expertise and a passion for the products they sell. They tend to have a greater interest in getting to know their customers, who are, after all, also their neighbors and friends.
So if you need some local gift ideas…
Everyone needs haircuts, gets cars washed, mows their lawn, eats out and shops at gift stores. So how about a gift certificate from a local business owner?
The more we can think and buy local here in West Texas, the better our economy will be insulated from the hardships in other parts of the country.
Remember, pay it forward as often as you can… buy local. Eat local. Be local.
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'Consider This' is a commentary by KCBD Vice-President and General Manager Dan Jackson.
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