For three decades, volunteers have braved the winter weather to help feed Lubbock's hungry. This year, the U Can Share Food Drive enters it's 30th year of helping to stock the shelves of the South Plains Food bank, and they have big goals.
The event launched back in 1983, when former KCBD NewsChannel 11 News Director Skip Watson was approached by organizers with the SPFB.
"They were flat broke, didn't have any food on the shelves. I said - 'I tell you what, why don't we get a little truck and see if we can fill it up, and people can watch it fill up?'" Watson said.
With that, the food drive was off and running. In the first year, 10,000 pounds of food was collected. Since then, millions of dollars, along with millions of pounds of food, have been collected. Each year, the effort gets bigger.
Last year, during the 29th Annual U Can Share Food Drive, volunteers collected more than 404,000 pounds of food and more than $179,000. This year, organizers hope to raise more. They're aiming for 500,030 pounds of food and $200,030.
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